Audience Expectations

Research - Audience:

Audience Expectations:

Most audiences expect a certain amout of ‘wow’ factor from a music magazine, this is usually achieved by having many different items to grab the interest of the audience and make it stand out against the magazines competition.

KERRANG! magazine is a good example of how a magazine might do this, tha magazine often as one main picture ion the cover with the main article heading, smaller stories within the

magazine then fill the space around the main picture.

When asked about the layout of the front cover one reader of KERRANG! Magazine said:

“It does draw you in, but only if you like the band that is on the cover. Mainly

because I don’t pay much attention to the smaller articles, so if the main band is one I like, i’ll bye it”

This quote could suggest a way to appeal to a wider audience would be to have multiple bands on the front page, if there is not enough space, have the names of ther bands in large text that stands out to entise other people to buy the magazine.

Other readers of music magazines have said that it is important they have:

Pictures that are interesting, but also relevant

Interesting stories/articles

Eye catching colours

Easily readable fonts

Very little advertising

If advertising is included it should be relevant and interesting

The magazine should be unique and not copy the style of others

Another thing to consider is the correct colour scheme for the audience. An example of this would be the use of bright and simple colours for a magazine that targets a younger audience, whereas a magazine that targets an older audience would use simple and easy to read colour schemes, light blue text, for example.

A music magazine’s colour sheme will also need to consider the genre of music it will feature. Heavy metal mgazines will often use blacks, dark greens and blood red

colours becuase that is the kind of colours the audience would expect, for example bright pink with purlpe polka dots would be unorthadox for this genre of music

magazine.